OPICI Family Distributing, a family-owned business in wine and spirits for over 100 years, is currently seeking a dynamic outgoing Regional Manager to join our Upstate New York Sales Team.  This is an Excellent Opportunity to join Our Team and be a part of The OPICI VISION: To create extraordinary experiences through superior products and service from our family to yours.

POSITION OVERVIEW: The Region Manager is responsible to Execute and Deliver Sales Plans through effective management of Sales Teams in their region.  The position will report to Director of Sales – New York.  The position is a field position. 


  • Execution of Go To Market Strategies.
  • Lead Sales Team, assess talent, make suggestions for training, and developing skill sets to drive personnel to success.
  • Execute plans and strategies for developing business and achieving the company’s sales goals.
  • Create a culture of success and ongoing business and goal achievement.
  • Execute the route to market and sale strategies within their region of responsibility.
  • Strive to develop the optimal sales force through proper coaching of each function of a sales consultant, i.e., Surveying, Selling, Activating, Opening New Accounts, and Administrative Organization.
  • Monitor performance and execution of MBOs and incentive programs for all direct sales reports.
  • Work with sales team to deliver detailed and accurate sales forecasting and demand planning by vendor.
  • Manage key customer relationships across markets and channels.
  • Coordinate with DOS, EVP and DPM all sales division communication between all corporate operational departments.
  • Manage communication between sales team, DOS, EVP, DPM and supplier partners


  • Take ownership of sales results, adjust and rebalance both sales planning and personnel to drive success.
  • Manage communication from DOS, EVP and DPM.
  • Increase the skills and capabilities of the sales team through proper coaching and training.
  • Manage budgets:  Time & Expense and Samples
  • Work in the field with sales team; observe, coach, provide detailed feedback with next steps
  • Attend Dinners and Company functions as needed outside of normal business hours.
  • Perform annual and bi-annual performance reviews for sales team.


  • Minimum 5 years industry sales experience.
  • WSET Level 2
  • 4-year College Degree or equivalent preferred.
  • Computer proficiency in Microsoft Office a must with an emphasis on Excel usage.
  • Excellent organizational, planning and management skills.
  • Experience in Common industry software preferred – Diver (Power user), GreatVines, SevenFifty.
  • Excellent interpersonal and communication Skills – ability to problem solve.
  • Multi-tasking capability (Adaptable & Flexible).
  • Ability to work extended hours if required.
  • Ability to travel


  • Diversity – Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
  • Ethics – Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
  • Leadership – Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
  • Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

COMPENSATION:  Salary position determined by experience.  Bonus potential.  Eligible for Supplier Incentives.  Eligible for Health and Welfare Package and 401k (with Company Match).  Paid Time Off. 

Thank you for your interest in OPICI!

Job Department: Sales
Job Type: Full Time
Job Location: New York-Upstate NY

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